24 Jul July 26, 2016 – LearnLux CEO Rebecca Liebman & Monetizing Innovation w Madhavan Ramanujam
Rebecca Liebman – Co-founder and CEO of LearnLux and a Forbes 30 Under 30 Winner
Rebecca Liebman created technology to make financial literacy a priority. She is Co-founder at LearnLux, a company that makes online learning tools to teach personal finance skills. Rebecca lived in Kenya and studied microfinance in an informal economy and completed environmental research in Germany, France, Belgium, and Luxembourg. She previously founded Take Back the Tap at Clark University and raised $20,000+ to reduce half a million plastic water bottles from landfill. Rebecca also worked at the MIT Climate CoLab using collective intelligence to connect people doing environmental projects around the world. She was a University Selected Member for the Clinton Global Initiative, a Clark University Making A Difference Scholar, and an Eugene Policelli Community Service Award Winner.
Madhavan Ramanujam – Partner and Board Member at Simon-Kucher & Partners and Author of Monetizing Innovation: How Smart Companies Design the Product Around the Price
Madhavan Ramanujam is co-author of Monetizing Innovation: How Smart Companies Design the Product around the Price (Wiley, May 2016) and a partner at Simon-Kucher & Partners. He discusses how startups can ensure their products succeed in the market by having early pricing discussions with customers. Madhavan has led more than 125 monetization projects for Internet, software and technology clients, helping bring numerous new products to market. Companies that differentiate products based on value, rather than features are more likely to succeed. Small business owners must consider pricing strategies to determine how to price products and services, particularly when trying to scale up a business. Madhavan is a board member and partner at Simon-Kucher & Partners based in its San Francisco/Silicon Valley office. He advises companies of all sizes from Fortune 500’s to startups.