26 Jun June 30, 2016 – Lumi Organics’ Hillary Lewis & Creative Strategy Douglas Davis
Hillary Lewis – Founder & CEO of Lumi Organics
Hillary Lewis is Founder & CEO of Lumi Organics. Lumi crafts 100% organic beverages and she is an INC 30 under 30 winner! They have a fully integrated, high pressure processing manufacturing facility in Charlottesville, Virginia. Lumi Juice is never pasteurized or heat-treated. Instead, they use high pressure processing to preserve flavor and nutrition. This maintains the integrity of the vital nutrients found in their cold-pressed juices. Lumi Juice created uniquely delicious and nutritious blends of veggie and fruit juices to integrate into your everyday routine and on-the-go lifestyles. One 16 ounce Lumi Juice contains approximately 2 pounds of vegetables and fruits. That’s your entire day’s serving of fruits and veggies! Hillary has worked with Barclays Capital and Avenue Capital Group prior to starting her own business.
Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan, or digital strategy. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing, and art direction is what Douglas brings into the classroom. Douglas began his teaching career as an adjunct in tandem with his professional career, following in the footsteps of his mentors at Pratt Institute who worked during the day and taught at night. Currently, he is an associate professor within the Communication Design department at New York City College of Technology in Brooklyn. Douglas is a former adjunct professor at New York University in the Master’s in Integrated Marketing program and current adjunct associate professor at City College in the Branding and Integrated Communications (BIC) program. As a HOWDesign university contributor, his ideas have been presented in webinar, conference, and course format. His online class, Creative Strategy and the Business of Design, has been well received by a mix of creative professionals practicing in the United States and beyond. In 2011 Douglas founded The Davis Group LLC and continues to offer strategic solutions to client branding, digital, and design problems. In addition to client work and giving back in the classroom, Douglas was appointed to serve on the advisory board for New York City’s High School for Innovation in Advertising and Media (iAM). His advertising and academic experience aided him in authoring the four-year curriculum for the first public advertising high school in the country. Following the launch of iAM, Douglas contributed as an education consultant for the launch of the Manhattan Early College School for Advertising (MECA). Wow.