03 Apr April 4, 2016 – Branding w John Michael Morgan & Greatist Derek Flanzraich
John Michael Morgan – #1 Bestselling Author of Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition and Branding Consultant
John Michael Morgan is the President of Brand Against the Machine, a company that specializes in personal and corporate branding and online marketing and helps entrepreneurs position themselves as leading authorities to their target market. John has worked with companies in more than 300 industries, including Fortune 500 companies and Hollywood celebrities. He regularly speaks to audiences ranging from 50 to 3,000 people and has been featured on FastCompany.com and MSNBC, among others. John has been called “a force to be reckoned with when it comes to branding”. His consulting services are used by some of the largest brands in the world. John is an in-demand public speaker who’s known for delivering excellent content in a straight-to-the-point way.I teach everyone from Fortune 500 executives and Celebrities to everyday Entrepreneurs and Small Business Owners how to achieve life-changing success. For more than 15 years, I’ve worked with some of the world’s largest brands and most well-known individuals as a Brand Consultant, Marketing Consultant and Business Coach. I’ve advised New York Times Bestselling Authors, TV Personalities, Celebrities, global brands including Google, Twitter and DreamWorks and 100s of Small Business Owners, Sales Professionals and Entrepreneurs.
Derek Flanzraich – Founder & CEO at Greatist
Derek Flanzraich is an entrepreneur on a mission to help the world think about health in a more productive way. He is the founder and CEO of Greatist, a millennial-focused media startup that’s changing the narrative on health and wellness. Greatist was the result of Derek’s personal frustrations, growing up as a big kid who drank up to six Dr. Peppers a day and struggled to find a health brand he could trust. Now, Greatist is the fastest-growing media site in the digital health space, with nearly 10M unique visitors per month. The site was recently named Best Lifestyle Website on the Internet in both 2014 and 2015by the People’s Voice Webby Awards. Derek has a knack for building brands that stick. He’s been launching organizations since middle school, and every one of them is still thriving today. As a Harvard senior in 2010, Derek launched Harvard Thinks Big, a series of talks given by the University’s faculty. Before that, Derek launched the TV network Harvard Undergraduate Television, as well as a comedy news show On Harvard Time. Most recently, Derek held roles at Clicker (acquired by CBS) and on NBC Universal’s Digital Entertainment Strategy & Operations team. He has participated in speaking engagements at Harvard Business School, SXSW, Affiliate Summit, IDEA World Fitness Convention, and Oliver Wyman’s Healthcare Innovation Summit, among others. He was named a Healthcare Transformer by StartUp Health in 2012. Derek graduated with an A.B. in Government from Harvard University in 2010 and currently lives in New York City.