10 Feb February 10, 2016 – Sales Accelerator Andy Paul & Renegade Marketing Drew Neisser
Andy Paul – Sales Acceleration Expert, Sales Strategist & Sales Keynote Speaker
Andy Paul is passionate about helping sales teams and salespeople accelerate their sales. He is the author of two bestselling books about sales acceleration: Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions and Zero-Time Selling: 10 Essential Steps To Accelerate Every Company’s Sales. Andy teaches how to help your customers to make good purchase decisions faster. He delivers workshops, presentations and customized coaching programs that provide bold insights and fresh perspectives on how to shape your sales process to amp up sales productivity and accelerate your sales by moving your customers to make fast and favorable decisions. He delivers insights derived from leading-edge research in diverse fields such as decision theory, psychology, economics, sociology and sales, in conjunction with decades of proven, practical field experience, that provide sellers with powerful and tested sales strategies that dramatically accelerate their sales and win more deals.
Drew Neisser – Founder & CEO of Renegade, Author of The CMO’s Periodic Table: A Renegade’s Guide to Marketing (Voices That Matter) & Award-winning Marketer
Drew Neisser is obsessed with Ben Franklin and that obsession has shaped his marketing firm Renegade. Franklin’s simple ditty, “Well done is better than well said,” hit him like the proverbial lightning bolt in 2007. The phrase summed up a fresh and profound approach for marketers, one in which actions not messages carry the day. Ask his Renegade marketers not what you should say but rather ask what you can do for your customers and prospects. This focus on delivering genuine value via marketing instead of polluting messages led Drew to blogging and Renegade to champion what they call “Marketing as Service.” His blogging focused on delivering value to senior marketers, both in terms of insight gathering and exposure for them. Before he knew it, he had interviewed over 100 CMO’s, thanks in large part to his friends at The CMO Club, and these interviews became the foundation for his first book. As for Renegade, their focus on Marketing as Service made them early proponents of social media and content marketing.