08 Nov November 10, 2014 – aimClear Marty Weintraub & Targeted Media Mike Smith
Marty Weintraub – Founder & Evangelist, aimClear® Psychographic Online Marketing Agency
Marty Weintraub is the Founder of aimClear®, a future-forward digital marketing agency dominant in B2C & B2B psychographic audience display that targets social media and customer acquisition. He leads aimClear’s services and agency through writing, speaking, networking, & leading industry studies. For three consecutive years Marty was honored as a “Top 25 Most Influential PPC Expert”, and aimClear was named a top workplace in Minnesota by Minnesota Business Magazine. Marty has presents on an international level, appearing before hundreds of search and social media marketing audiences. His books include Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques and The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success.
Mike Smith – Vice President at Hearst Magazines Digital Media and Author of Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers
Mike Smith is the Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media and the author of TARGETED: How Technology Is Revolutionizing Advertising And The Way Companies Reach Consumers. In this publication Mike succinctly discusses the development of digital advertising over the past twenty years and draws upon examples of some of the most influential innovators in the field. The book also explores the growth of online and mobile ad sales and real-time bidding. Prior to Hearst Magazines, Mike served as the President of Forbes.com and Chief Digital Officer of Forbes Media.