June 10, 2019 – Strike Social Patrick McKenna, Ironclad Brand Lindsay Pedersen and Weekly Wealth Within Update

Lindsay Pedersen

June 10, 2019 – Strike Social Patrick McKenna, Ironclad Brand Lindsay Pedersen and Weekly Wealth Within Update


 
Patrick McKenna – Founder and CEO of Strike Social

I remember looking in my bank account and at one point I had about $40
in my personal account, and $900 in the business account, and I had a
rent bill due in Los Angeles that was about $4,000.

Patrick McKenna

Patrick McKenna is the Founder and CEO of Strike Social, a global technology-enabled digital advertising company. Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations. He co-founded and sold telecommunications company WCI in 1996. He was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry. By the end of Patrick’s 12 years at Microsoft, the department had developed into the Windows Entertainment Division now employing 40,000 people. Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine. Strike Social develops AI-powered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions.

 
 
Lindsay Pedersen – Brand Strategist and Author of Forging an Ironclad Brand – Read interview highlights click here

Brand is the thing that you stand for in the mind of your target customer.
It is the space that you occupy in their brains.

Lindsay Pedersen

Lindsay Pedersen

Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups. Lindsay lives in Seattle with her husband and two children. Pedersen is a brand strategist and leadership coach who views the brand as a blend of science, intuition, behavioral economics, and ancient storytelling. Good branding is just good business— which helps engage customers and employees, unleash competitive advantage, and fuel enduring growth. And yet, despite this power, branding is grossly underused. When a tool this vital is dismissed, businesses suffer.

 
 
Wealth Within Weekly Update with Dale Gillham – Founder and Executive Director of Wealth Within and Author of Accelerate Your Wealth: It’s Your Money, Your Choice