05 Jan January 7, 2019 – Lifetime Value Peter Fader, Podcast Guesting Karen Cordaway and Real Estate Guru Hunter Thompson
Peter Fader – Sold Biz to Nike, Professor of Marketing at the Wharton School of the University of Pennsylvania and author of The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value and Customer Centricity: Focus on the Right Customers for Strategic Advantage
It’s cheaper to retain a customer than to acquire a new one. But I don’t like that mantra! I don’t want to manage my business on the basis of cost, but on the basis of value. Too many companies are clinging to customers they have, even if they are not great customers.
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers on topics such as customer relationship management, lifetime value of the customer, and strategies that arise from these data-driven tactics. His work has been published in leading marketing and statistics journals, and he has won many awards for his research and teaching accomplishments. He is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage (2012). In addition to his activities at Wharton, Professor Fader co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta Equity Partners to commercialize his more recent work on a customer- based corporate valuation.
Karen Cordaway – Small Business Financial Guru and Podcast Booker
Karen Cordaway is a Podcast Guest Booker and Writer who helps online business owners get publicity through podcast appearances. Karen believes that podcast guesting is one of the best ways to humanize your brand and share your unique message with the world. Karen got her start placing as a Today Show Contributor on multiple podcasts and has been placing numerous clients ever since. Her insight has been shared on Business Insider, Entrepreneur, Inc., and other publications. Since 2011, she helped my readers with their personal finances through her blog, Money Saving Enthusiast. Karen’s articles have appeared on MSN, Clark Howard, DailyWorth, and many others. One of her articles on Clark Howard went viral with 20,000+ views within weeks. She has appeared on The Dr. Oz Show, Good Call, Credit Karma, Forbes, Wall Street Cheat Sheet, The Consumerist, MSN, Daily Finance, Business Insider, and Money Magazine.
Hunter Thompson – Managing Principal at Cash Flow Connections
When you are looking at the economic data, it’s really hard to build a thesis around these good times going on much longer.
Hunter Thompson is a full-time real estate investor and founder of Cash Flow Connections, a private equity firm based out of Los Angeles, CA. Since starting CFC, Hunter has helped more than 250 investors allocate capital to over 100 properties. He has personally raised more than $20 million in private capital and controls more than $60 million in commercial real estate. Hunter has been featured in Forbes, Globe St., Inside Self-Storage, as well as a variety of other media news outlets, podcasts, and radio shows. Hunter is also the host of the Cash Flow Connections Real Estate Podcast, which helps investors learn the intricacies of commercial real estate from the comfort of their home, car, or office.