Ken Rutsky - B2B Market Leadership & Go to Market Effectiveness Consultant, Speaker, & Coach and Author of Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements
Ken Rutsky helps B2B growth company executives to breakthrough and achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. He has spent 20+ years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now, at Netscape from 1995-99. He also has been CMO at several start-ups and has run network security marketing at McAfee. In the 7 years of his consulting practice, Ken’s clients – including FireEye, Nimsoft, and others – have generated over $6B of shareholder value through IPOs and acquisitions, while several others have reached private equity valuations of $1B+.
Lyndsay Phillips - Owner of Smooth Sailing Business Growth
Lyndsay Phillips is CEO and Captain of Smooth Sailing Business Growth – a content marketing company for life & business coaches, accountants, authors and other online entrepreneurs across North America. Through her amazing team, they support emerging entrepreneurs who are seeking fast paced business growth but have finally come to the realization that they can’t do it alone, do it all and do it well. One of the most challenging aspects of growing a business is reaching that point where you realize that you not only can’t do it all but that growth is slipping through your fingers, because none of it is getting done or getting done well. Lyndsay specializes in strategizing and implementing all of your content marketing and sales funnel efforts so that you can focus on what you do best (and what you love) without killing yourself, trying to figure it all out on your own, doing it inconsistently and burning the candles at both ends.