Ashley Heather – Founder of Little West 12th Street Men’s Accessory Company
Little West 12th is reinventing the men’s accessories marketplace. His products combine unique design with entertaining styling videos and wrapped in patented, digitally enhanced packaging. And it is all sold on a hidden online “speakeasy” website. On Little West 12th, nothing is ever as it seems! To check out the website, you have to have a special password. Only the worthy can enter! Scroll to the ordering section, and enter Pork in the meat section, Tenderloin in the cut section, and 10014 in the ship to zipcode. In 2001, Ashley funded and ran MusiKube (turned into Shazam), which was acquired in late 2004 by For-side.com (Jasdaq listed company). In 2005, he helped to build, raise venture funding, and joined as CEO of Entertainment Media Works, based in NY, which developed a unique approach to support product placement and contextual commerce market places in new media. In 2008, in the worst economy in 50 years, Ashley built a new digital commerce agency – dotbox – bridging the gap between ecommerce and social media. Their retail clients included bebe, Harry Winston, 1800Flowers, Henri Bendel, Tourneau, Jessica Simpson and many more.
Sam Weinman is the digital editor for Golf Digest, where he has been since 2009. Prior to that he covered golf and the NHL for The Journal News in Westchester, N.Y., and wrote for publications that included Golf Digest, USA Today, Golf World, Yahoo! Sports, ESPN the Magazine, and Sports Illustrated. He has been honored with multiple first place awards in the Associated Press Sports Editors and Golf Writers Association of America writing contests. His new book talks about the importance of learning the right way to lose, a skill every entrepreneur will need to have!