Ashley Kruempel - Founder and CEO of SoPac, Inc. and Snapchat for Business Guru
Ashley Kruempel is Founder and CEO of SoPac and a Snapchat business expert. She uses BigData and translates it into laymen’s terms. She provides an essential need to help companies save money, cut costs, increase customer acquisition, and be a resource saving tool, she brings companies together to do business more efficiently. Through a certified and trustworthy web app, SOCIAL iMPACT BRANDING is maximizing utilization of global, accredited resources through data matching.
Aaron Keller - CEO and Founding Partner of Capsule and Author of The Physics of Brand: Understand the Forces Behind Brands That Matter
Aaron Keller is a founding partner and managing principal of Capsule, where he leads brand development, strategy, research and naming for our clients. He has over 20 years of consulting experience in marketing, branding and retail strategy for a range of brands, including Herman Miller, Jack Daniels, Target, SmartWool and 3M. He has spoken on brand, design and entrepreneurship for the University of St. Thomas, University of MN and the American Marketing Association. Aaron has a BA in marketing management from the University of St. Thomas and an MBA from the Carlson School of Management at the University of Minnesota.