Daryl Weber - Brand Consultant and Author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
Daryl Weber is author of “Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands” which explores the unconscious side of brands in a way that’s inspiring for creative marketers. Daryl is a branding consultant and speaker whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Prior to that, he was a Director of Strategy at Redscout – a boutique brand and innovation consultancy.
Bruce Piasecki is president and founder of AHC Group, Inc., a management- consulting firm. For more than 30 years, AHC Group has focused on the critical areas of corporate governance consulting, energy, and environmental strategy, product innovation, and sustainability strategy. Whether working with Toyota, Shaw Industries, Suncor Energy, or FMC, Bruce and his team show companies how to compete on price, quality, and social needs. He has evolved from niche expert on environmental issues for Fortune 500 Corporations to a mainstream advocate for sustainable strategies for everyone. He has taught at Cornell University, Clarkson University, and Rensselaer Polytechnic Institute, becoming a tenured faculty member and then a director of a Masters of Science graduate program. Bruce holds a PhD and bachelor’s degree from Cornell University, where he was a Cornell National Scholar Award winner and is the New York Times bestselling author of Doing More with Less: The New Way to Wealth. Learn more about that book in the video below….