June 22, 2015 – Creating Intrigue Sam Horn & Strategic Career Bill Barnett

Sam Horn

Sam Horn

Sam Horn, the Intrigue Expert, is a positioning/messaging/branding expert whose work has been featured in the New York Times, Fast Company, the Washington Post and on NPR and MSNCBC. Her speaking clients include KPMG, Cisco, ASAE, Boeing, Inc. 500, Intel, NASA, and Capital One, and she has served as the pitch coach for Springboard Enterprises, which has helped entrepreneurs receive $6.6 billion in funding. Her most recent book, Got Your Attention, published by Berrett-Koehler in 2015, was #1 in three categories on Amazon (Sales & Marketing, Business Management and Skills). Got Your Attention introduces Sam’s “secret sauce” for creating mutually intriguing conversations so you can turn frustrating, waste-of-time, one-way interactions into productive, mutually-rewarding, two-way connections that get results.  
Sam Horn Sam Horn Sam Horn

 

Bill Barnett – Author of  The Strategic Career: Let Business Principles Guide You

Bill Barnett

Bill Barnett

Bill Barnett is a business and career strategist and the author of The Strategic Career: Let Business Principles Guide You (Stanford University Press). He helps professionals, executives, and people seeking such careers discover their potential callings and develop plans to get there. During his 23 years as a management consultant with McKinsey & Company, Bill advised business clients on top strategy issues. As leader of the firm’s Strategy Practice, he pioneered new ways to develop business strategy. Another of his McKinsey roles was to coach partners on their own strategies to grow their impact in the firm. Later, while teaching business strategy at Yale, he found that students seeking his career advice got fresh insights when they deployed the business concepts from class on themselves. Bill researched and developed two fundamental insights: while the specifics are different, business and career strategy are conceptually identical, and using business strategy concepts can help people plot careers. He created a course to help MBA students at Yale and Rice develop their strategies. The Strategic Career pulls this experience together. It shows readers how to set long-term direction to a field or role that may become a calling, turn that aspiration into a long-term action plan, find opportunities to get started, determine which opportunity to accept, and stay on track over time as things change. Bill is a director on the Boards of Eagle Materials and The Bridge, an overseer of the International Rescue Committee, and a member of the Council on Foreign Relations. He has blogged on careers for Harvard Business Review. Earlier, Bill worked at the US Department of State and the Office of the Secretary of Defense, was a member of the US delegation to NATO/Warsaw Pact negotiations, and was a Captain in the US Army in Vietnam.
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