27 May May 27, 2015 – PDF Killer MJ Coren & Get Free Stuff from Jeremy Reid
MJ Coren – CEO, Co-founder of Publet
MJ Coren is CEO and co-founder of a business app for content called Publet. Every year, business content (research, white papers, case studies, thought leadership and other marketing collateral) influences more than $1 trillion in B2B sales. Most of it is still produced as PDFs that perform poorly on search, social, and mobile devices. So Publet lets any team create digital content as interactive webpages (HTML5, along with ebooks and apps) with powerful analytics to see exactly what interests customers down to the sentence. Dell, Ogilvy, The Economist Group and others are using Publet. The company just finished AngelPad 8, a prestigious New York accelerator. Prior to starting Publet, MJ reported for FastCompany and The Economist, and served an editor for CNN and Cambodia’s newspaper of record, the Phnom Penh Post. MJ is a Luce Scholar and MIT Science Journalism Fellow with a degree from Yale.
Jeremy Reid – Founder and Executive Chairman at PINCHme
Jeremy Reid is an Executive Chairman of the largest online community of Millennial shoppers, PINCHme. Utilizing the PINCHme platform allows manufacturers to access this highly desired target group in order to sample products, build awareness through social media, generate consumer reviews and product sales. Having now completed over 250 campaigns and delivering more than 5 million samples for such clients as Johnson & Johnson, P&G, L’Oreal, Revlon, Kimberly-Clark, Kraft, and Kellogg’s, PINCHme has established itself as the leading digital hub for CPG manufacturers. Prior to founding PINCHme, Jeremy was the CEO of a Sydney based company, Redleaf Capital.