August 2013

Broadcast August 13, 2013 on Liberty Express Radio http://www.cyberears.com/cybrss/19899.mp3 [caption id="attachment_2560" align="alignright" width="208"] Rod Kurtz[/caption] Rod Kurtz - AmEx Open Editor-at-Large  Rod has written for just about every small business source there is. He is a contributor to the NY Times, Huffington Post, Inc, CNN Money, Entrepreneur Magazine, and Cool Hunting. He also is a proud defender of all things entrepreneurial, and you know we love that here! Can't wait to hear what he has to share with us. [caption id="attachment_2568" align="alignright" width="159"] Eric Holtzclaw[/caption] Eric Holtzclaw - Chief Strategist and Author of Laddering: Unlocking the Potential of Consumer Behavior and Inc Columnist Eric is a thought leader in consumer behavior and has a new book called Laddering that explains that the rules for product development and marketing have changed forever. You can't control how consumers receive marketing messages. The consumer is in charge, so it is crucial to understand what drives customer behavior. His book, Laddering, explains how to better understand your customers' core values. Learn to ask the right questions from your customers and unlock the true potential of your company. ...