January 2013

Guest: Joe Turner of  Turner Magic http://www.cyberears.com/cybrss/18831.mp3 [caption id="attachment_4105" align="alignright" width="300"] Joe Turner[/caption] Joe Turner is the “Chief Impossibility Officer” of Turner Magic and Keynotes, which he founded in 2000.  He uses the illusion arts of mentalism and sleight-of-hand magic to create unforgettable keynotes, marketing events, and entertainment programs for audiences all over America.  He has performed at the off-Broadway at Monday Night Magic in New York, Hollywood Magic Castle, the Tropicana Atlantic City, and even at the London Palladium.  He has been seen on Good Morning America, CNN HLN, Nightline, and numerous other broadcasts.   He combines his background in human performance improvement with a world-class entertainment skill-set to create unique programs. His first book, High JOEltage!, was released last year and contains a selection of stories and insights for improving your personal or professional brand. He is at work on his next book, 5 Kinds of Amazing!, which is based on his current keynote program and outlines a model for creating amazing experiences for your brand’s audience. I loved this interview and highly recommend everyone listen to it, whether you want to be a professional speaker or not. Some of the topics we covered: - Joe's 4 steps in building a speaking career, Identify a problem Create a credible solution Present to an audience that want to hear In a way they like - the 5 types of amazing, (magic experience/business competency), Talent – Expertise (highly developed skill, deep knowledge) Science – Process (natural laws with a surprise) Magic – Empowerment (breaking the laws/process) Telepathy – Communication (how close can you get to mindreading) Predictions – Trendspotting (anticipating/creating the future) - how those magic skills amaze and how that can help you in business, - Business Model Generation is the book that discusses the Cirque de Soleil business model, - and Apple packaging. And watch the video here!              ...

Guest: Ray Margiano, PhD, Entrepreneurship Hall of Fame 2012 Inductee  and Founder and CEO of Foot Solutions http://www.cyberears.com/cybrss/18818.mp3 In Forrest Gump, the Gary Sinise character tells Tom Hanks upon his entry into Vietnam to take care of his feet. Sorry, that's what came to my mind when I met Ray. Ray served in the Navy and has been very active in veterans support causes and many other charities. After leaving the services and working for several companies, he started Heel Quik in 1984, and grew it to 700 locations in 34 countries. Heel Quik is a show repair and personal services franchise. In 2000, he launched Foot Solutions, a 240 location chain of stores devoted to foot care and foot pain relief by professionals trained in foot and gait biomechanics, shoe orthotics, arch support fittings and care for all types of feet. It is the largest franchise in its niche in the world. On December 1st, 2012, Ray was inducted into the Entrepreneurship Hall of Fame along with Sara Blakely (billionaire founder of Spanx), Truett Cathy (founder of Chick-fil-A), and Fred DeLuca (founder of Subway). We were honored to have him as our guest to learn about his amazing career. Some of the things we talked to Ray about...

Guests: Franchising Guru Leslie Kuban of FranNet and Jim Kerlin, Sandler Training http://www.cyberears.com/cybrss/18813.mp3 Leslie Kuban Franchise Special: Low-Risk Consistent? People ask me all the time if franchising is consistent with the School for Startups philosophy of low-risk entrepreneurship. We believe it is. I have invited one of my franchise friends, Leslie Kuban of FranNet, in to talk about how she helps people decide if franchising is right for them and how to select the right one.       [caption id="attachment_4099" align="alignleft" width="138"] Jim Kerlin[/caption] Leslie brought Jim Kerlin, who bought a franchise using her guidance, so we get to hear about the process from the other side too.  Jim runs Sandler Training, which was pretty interesting in and of itself, I hear.  He transforms professionals by using Sandler’s proven sales processes and methods to reinforce behavior, attitude, and technique to assure improved sales performance, effective sales management, and strategic customer care. He and his wife, Deborah, live in Sugar Hill and have two children in college, Ben and Rebekah.     I really enjoyed this interview and think you will too!   ...

Guest: Brian Johnson, author Into the Black A GREAT BOOK! http://www.cyberears.com/cybrss/18810.mp3 Brian Johnson wrote about his new book, Into the Black: "If Ayn Rand and Dale Carnegie had a love child, his name would be Ken Briece.  This is the story of his family and a tale of true American pedigree.  You have perhaps heard bits and pieces of their story over the years.  In this work, I endeavor to provide some landscape and depth to the news reels. The characters, their features, and their flaws are as closely told as I am able.  Whatever truth you find here, I cannot take the credit, for it is not my story.  The errors however, are all mine." I loved this book about entrepreneurship and wanted to share this story with you. PLEASE READ THIS BOOK!   And this episode features our first SMB Spotlight. Today, we feature Wells Fargo and welcome Sean Mabey, SVP of SMB.     ...