19 Nov November 19, 2012 – What to Do When Your Product Dies!?!?
Guest: Cherie Stine, COO and Slaes Chick at OCG Products, Tech Candy Cases
Cherie Stine is our first two time guest! I loved her so much the first time, and wanted to hear the rest of her story, so I had her back!
Last time we spoke, Cherie told how she sold million of her trendy product in months and then watched the market die in a month, that’s right, one month!
This time we talk about how she survived and fought back! See her new product on the Nordstrom site. Topics include:
- what to do when a market dies,
- how to find a new product based on old skills,
- a trip to China!,
- how to manage valuable sales channels,
- can you create a wave?,
- getting into the best retailers in the US,
- dealing with Apple,
- and listening to customers.
This is a great interview with tons of insights into products and retail. A must listen!